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Kate McLaughlin commented on Make the Most of the Tech Revolution! on June 11, 2009, 8:08 AM

Always really interesting to see how big companies are coming down to where there customers are.  Some really great and unique marketing programs have come about (and also some that aren't so good but lead to great case studies of what not to do) The worst thing a company can do is jump into a social media space 'just to be there' without understanding how the community will react... for that you need to talk to people in the know who can help guide businesses small and large into this space safely

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