2:55
Joi Ito's Ideas for Promoting Innovation
CEO, Creative Commons
The Creative Commons CEO says you don't need money to test an idea.
February 12, 2009 | In Science & Tech
2:55
CEO, Creative Commons
The Creative Commons CEO says you don't need money to test an idea.
February 12, 2009 | In Science & Tech
Original content is for Non-commercial use under Creative Commons. Except where otherwise noted.
Some Rights Reserved. Attribution-Noncommercial-Share Alike 3.0 United States License.
Discuss
Jörgen van Dongen on February 20, 2009, 10:18 AM
I agree, most of the time good ideas are destroyed by perfecting that idea for certain structures.
With the internet you can reach audiences more directly and skip certain levels to quickly get results.
Using social networks and other tools can give your idea an audience and connect them with it.
Another advantage might be that you can give them that idea for "free " as youtube and google do.
Because I can use it for free my expectancy is lower and therefore it could turn out more positive.
That’s one of the oldest marketing tricks in the book. If I get something for free and it works I feel really lucky. But if I pay for something I simply expect it to work.
JAY PEEK on March 31, 2009, 11:44 PM
“If we wait for the moment when everything, absolutely everything is ready, we shall never begin.” :)
-Ivan Turgenev
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