Recent Activity
Many of us have moved past the blame game and are now focusing on how we live together along our coastlines. There was a ripple effect of a "yes we can" mindset that caught many people... and reminded them that we're all part of the solution.The fabulous crew at Saatch and Saatchi captured this essence in our newest creative ads.If you dig these you can also get them as Tshirts here.Check out other killer ads we've run over the years here.
July 14, 2009, 4:48 AM
Entire town bans bottled water
Go here for the story on Bundy, Australia. Go here for more on why we need to Rise Above Plastics.
July 13, 2009, 6:57 PM
The resurrecting of a Long Beach wave
The image to the left is of Long Beach, California in the 1930s.Yes, there was surf in Long Beach.As many people know these waves were lost in in the late 30s and early 40s when a massive rock jetty was built. It was a war-related effort (some say to block waves for the Navy and others say to block submarines and torpedoes for the Navy).Here are a plethora of facts about the jetty/breakwater.But the real reason I'm writing this post is to point to the excellent work being done by Sean Collins at Surfline on this project.Get yourself a cup of coffee and then click on here for the larger story.It's very cool to think of the huge jetty being taken out and people going down to the beach in Long Beach to... surf.Image: historicalsocietylb.org
July 12, 2009, 4:31 AM
The alaia is the newest incredibly old idea around. The below video has some interesting point-of-view footage, check it out.
July 11, 2009, 4:08 PM
I'm not usually one to point to large institutions and suggest leadership. And perhaps I'm not doing that here... maybe we're years past the stage where the word "leader" should be associated with any entity making a stance to ban single-use plastic bags.After all, countries as large as China weighed in on this issue awhile ago in support of similar measures.This time around it's a representative from the United Nations."Single use plastic bags, which choke marine life, should be banned or phased out rapidly everywhere. There is simply zero justification for manufacturing them anymore, anywhere" (more on that story here)I don't mean to disrespect the United Nations with these comments but rather suggest that they, the intersection of interests from cultures around the globe, have a very challenging time agreeing on issues. I'm glad to see movement from them on this issue.
July 10, 2009, 6:26 AM
Jim Moriarty is the CEO of Surfrider Foundation. He is an avid surfer, entrepreneur and innovator. Moriarty has more than 15 years management experience in corporate start-ups, specializing in e-learning, e-commerce, infrastructure software, and business-to-business ventures. He holds a B.S. in Information Systems from The Ohio State University, and has had speaking engagements in the US, Europe, Australia and Latin America. He lives with his wife and two children in Solana Beach, CA, where he is also active leading and mentoring high school students on surfing and home-building trips to the Baja Peninsula. He brings to the position a wealth of international, fundraising and team-building experience that translate to leading the Surfrider Foundation.