What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Why Americans Need to Eat at Home More Often

December 19, 2013, 5:53 PM

I really wish that people would take more responsibility for their own food.  I wish people would buy their own food and cook their own food increasingly.  I don’t wish restaurants didn’t exist.  I wish that people didn’t eat 50 percent of their meals outside of the home.  I wish they ate 10 percent of their meals outside of the home.  

That would be the most positive trend that could possibly happen to food in the United States. 

When I say "eating at home" I don’t mean going to the supermarket, buying some pre-prepared food and eating it at home. I don’t mean buying microwaved food and reheating it at home and I don’t mean calling for pizza or take-out and eating it at home, I mean cooking. 

If people cooked 50 percent of their meals, as opposed to what's probably 20 percent of their meals, it would have a huge impact on both their health and on the environment, and it would be almost entirely positive.  That’s really my most fervent wish. 

In Their Own Words is recorded in Big Think's studio.

Image courtesy of Shutterstock



Why Americans Need to Eat a...

Newsletter: Share: