What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

We Need Candor Most When Times Are Tough

September 11, 2013, 4:28 PM

Lots of people say, “I can be authentic.”  When times are good that’s very easy.  But what happens when the economy tanks and their business sales are down?  Is that a time when it pays to be authentic and show candor? 

I have learned through my corporate consulting that it's absolutely more important to be candid during those difficult times than in easy times.  But it's not easy. Recently I worked with a CEO who was having this kind of problem.  He had invested in a solar enterprise and they were having some problems with that.  But you could see that it was a short-term problem.  And he decided to be very forthright and explain exactly what the problem was.  “This is what we know.  This is what we don’t know.  And I will tell you as soon as we do know.” 

He disclosed all of this and his stock price increased. 

In Their Own Words is recorded in Big Think's studio.

Image courtesy of Shutterstock



We Need Candor Most When Ti...

Newsletter: Share: