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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Two Ways of Thinking that Are Essential for Modern Business

November 4, 2013, 1:30 PM

Design thinking to me is the productive combination of two very different forms of thinking.  One is analytical thinking, which uses inductive and deductive logic to crunch the numbers and analyze the past, to understand patterns in the past, to help us see what might happen in the future.

Intuitive thinking is about striving to create something that is wonderful and desirable, that may not now exist.  And if you combine those two things together, you will get the sort of reliability and steadiness that analysis gives you.  

Analytical thinking is not so hot at creating something that does not now exist, that is wonderful. Intuitive thinking is not so hot at keeping the trains running and us keeping from lurching into the ditch. 

And so, especially in the modern corporation, you need a combination of those two things, to have an organization that keeps going and doesn’t go out of business, but also keeps on reinventing itself and not getting stale and old and ossified. 

In Their Own Words is recorded in Big Think's studio.

Image courtesy of Shutterstock





Two Ways of Thinking that A...

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