What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Truth is What Gets the Most Likes and Retweets

April 16, 2013, 11:49 AM

You could argue that with social media, the truth is now what we all agree it is.  Whatever gets the most likes or whatever seems to get the most user reviews that say "I agree" suddenly becomes accepted wisdom or accepted expertise.  

And there’s probably a certain amount of skepticism around the traditional experts, around the traditional gatekeepers, that is warranted, especially in traditional media.  You sed to put out a press release and hope that the gatekeeper found your product or your story worthwhile.  Now it’s the end consumer that decides that this product, this movie review or your views on social media or on architecture or lighting are worth sharing.  

Now, there’s been some blow back.  There’s a general feeling that among blogs, some of it isn’t as well researched, is not as thoughtful and there isn’t as much fact-checking going on.  And I think there’s a decent amount of validity to that.  There seems to be a healthy tension.  Some of the truly outstanding brands -- The Financial Times, The Wall Street Journal, The New York Times, take tremendous pride in the fact-checking and the credibility behind everything they write.  There’s absolutely a market for that.  

There also seems to be a market for just bright people who are willing to share their opinions and do it at a very low cost.  So one is not going to supplant the other, but you didn’t have this before.  And it's changing the ecosystem.  

So, what is credibility?  To a certain extent, it’s being reshaped around what we as a general population find it to be. And we’re losing faith and taking power away from the tastemakers, if you will, or the traditional arbiters of credibility, be they a talking head on a Sunday morning show or the Business Editor at The Wall Street Journal.  Consumers are saying, "I don’t necessarily need that person to take my message forward and find out if the general population finds me and/or my message credible."


Truth is What Gets the Most...

Newsletter: Share: