What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Ideas Are Immortal

June 30, 2013, 6:00 AM

You know, we’re surrounded by eternity on both sides and we’re here for a fleeting instant.  And yet, we have ushered in a whole new force in nature, right? 

Ideas, ideas are just as real as the neurons they inhabit.  They leap from brain to brain.  The ideas have retained the properties of organisms.  And even though ideas, which have come out of us, are not made of nucleic acid, they have achieved more evolutionary change in the last 100 years than biological evolution and genes did in a billion years. 

That's the whole James Gleick and Richard Dawkins argument from that essay “What is Meme” about the power of ideas. 

And ideas, in a way, are immortal.  


Ideas Are Immortal

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