What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

How to Compel Others to Give

January 5, 2011, 12:00 AM
Give

Raising money from people who are passionate about a particular cause is easy, but how do you convince those who have no connection to an issue to give their time and money? Edward Norton offers Big Think some tips, based on his own experiences as a fundraiser and entrepreneur:

1) Leverage Relationships: The best and most basic way to get people to give is to ask them to support you more so than the cause itself, says Norton. "Essentially, you are saying, 'Here's something I care about; will you back me?'" This is often more compelling than, "Will you back this cause?"

2) Don't Patronize: "You’re not going to get people by scolding them or trying to seem like you’re a better person ethically because you do X, Y and Z," says Norton. "'Should' is not a particularly great driver."

3) Make It Cool: "Ask yourself, 'What is fun about this? What’s going to make it more interesting than another weekend watching TiVo,'" Norton advises. "You want your fundraiser to seem like an adventure that they want to take part in. You want it to be an invitation to participate in something that’s as good as going out for paintball with your friends on the weekend."

4) Target Individuals' Skills: "It’s good to target people for what they’re already good at," says Norton. "You want to somehow connect people to the idea that they have a skill set that they can contribute. You want to go to certain groups of people and say, "We can really use you because you are really good at X, so bring that over into this effort.'"

And check out the Crowdrise website for more easy and helpful fundraising ideas...

 

How to Compel Others to Give

Newsletter: Share: