Like many others, I was not very enthusiastic about the launch event of the iPhone 4S. The expectations where simply too high, and the whole event seemed to lack the usual energy. One day later the world learned why. 

Now, amplified through the thought process triggered by Steve Job’s passing I think most of us, including myself, missed Steve’s last big “one more thing”. We were waiting for a new, thinner, faster, feature rich device. But this time it was all about the software and it might become his biggest coup. 

I believe, Siri has the potential to change some corner stones in society and that Siri or software like Siri will have a huge impact on education and how people learn. Or better, what people are going to learn at all. 

First of all, it is not about what Siri can do today, though I have to say it seems to be pretty capable already. In case you did not watch the iPhone 4S launch yet or read about it, Siri is a personal assistant software that comes with the new iPhone. The huge leap forward is that you don’t need to learn voice commands to control the software like you need for most car entertainment systems or GPS devices. With Siri you can ask natural questions like “Do I need to wear a raincoat today?” or “I would like to listen to some Guns’n’Roses.”

One of the benchmarks for computer design has always been to create a technology that would enable the user to interact with the device in the most natural way possible. That’s why the iPhone was such a landmark. In the presentation Jobs asked how to control this touchscreen device. No one wants a stylus, and humans are born with the perfect pointing device, even ten of them.

Voice control is clearly the other component and many have tried before. But before Siri there has not been a really good working software. You needed to train your software to your voice and then you needed to learn the commands. Think about it, most people don’t even know keyboard shortcuts, why should they then learn special commands for voice control?

Hence, Siri makes it very easy and convenient for us to interact with our mobile device for a lot of our daily tasks from scheduling a meeting to baking a cake.

Now lets go a step further. I already wrote about the fact that the search business is slowly replaced by the answer business. People expect to get answers to their questions from the Internet. They search for “What is...” “How to...” “Where do I...” and so on. Siri is linked to Wolfram Alpha and Wikipedia already today, hence the better the software gets over time, the more likely Siri will have an answer for you.

No need to open a web-browser, go to your favorite search engine, type in the question, choose a link and read the article. It’s going to be like talking to a really smart person that has an answer to everything.