What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Young People Still Read Books, Both Online And In Print

October 23, 2012, 9:00 AM

Article written by guest writer Kecia Lynn

What's the Latest Development?

A new report out from the Pew Research Center's Internet and American Life Project reveals that just over 8 in 10 Americans between the ages of 16 and 29 read a book in the past year, with most of those reading print books. It also showed that, for many young people, e-books supplemented, rather than replaced, print books. Lead author Kathryn Zickuhr said, "They see [e-books] as part of the same general ecosystem...we heard from a lot of younger e-book readers about how e-books just fit into their lives." In addition, 6 in 10 Americans under the age of 30 used the library in the past year. The data for the report was collected from a survey of just under 3,000 people.

What's the Big Idea?

Libraries in particular are looking for more creative ways to engage young people in reading. Zickuhr says that this demographic is "interested in the idea of preloaded e-readers — being able to check out an e-reader at a library that already has some popular titles on it." They are taking more steps towards designing spaces and activities just for teens and young adults, "so that they can think of the library as a space of their own."

Photo Credit: Shutterstock.com


Young People Still Read Boo...

Newsletter: Share: