"Wearing fake goods makes you feel a fake yourself, and causes you to be more dishonest in other matters than you would otherwise be." The Economist looks at faux fashionistas. "Those who buy counterfeit designer goods project a fashionable image at a fraction of the price of the real thing. You might think that would make them feel rather smug about themselves. But an intriguing piece of research published in Psychological Science suggests the opposite..." Scientists found that subjects given fake sunglasses were more likely to feel a sense of self-alienation than those given the genuine article.