What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Why "Metrosexual" May Just Be The New Normal

November 16, 2012, 1:30 PM

What's the Latest Development?

At this week's American Anthropological Association annual meeting, University of Cincinnati professor Erynn Masi de Casanova presented her research on the use and interpretation of the word "metrosexual" based on interviews with small groups of men in New York, San Francisco and Cincinnati. The subjects ranged in age from 24 to 58, all but five identified as white, and all held a variety of jobs in the corporate world. The research, which was funded by the university's Taft Research Center, is part of a larger study that will eventually be published in a book.

What's the Big Idea?

Most of the men adhered to the aesthetic definition of the term -- "men who were well-dressed and well-groomed" -- and in general preferred to dress up despite the more relaxed dress codes of most American workplaces. Casanova also found that many of the interviewees saw increased fashion interest as a "still somewhat tenuous" bridge between gay and straight men, with some of the straight men admitting to taking fashion advice from gay men. This aspect isn't exactly new: The popular TV show "Queer Eye for the Straight Guy" ran from 2003-2007.

Photo Credit: Shutterstock.com


Why "Metrosexual" May Just ...

Newsletter: Share: