What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Why Google+ Will Beat Facebook

August 9, 2011, 11:30 AM

What's the Latest Development?

In a month or two, Google+ will launch its highly anticipated brand pages. Emerging Media Strategist Zeny Huang on why marketers are right to be excited and why Google+ brand pages will provide a better branded experience than Facebook: 1. better search opportunities, 2. more customization, 3. better analytics, 4. Google can learn from Facebook.

What's the Big Idea?

Converting brands to Google+ will be much easier if it solves advertisers’ biggest problems with Facebooksuch as post-click engagement tracking, paid search inefficiencies and limited customization. Advertisers drive paid media to their Facebook Pages because they want to be where their audience is, but Facebook's failures in theres areas are a major flaw and huge disadvantage in qualifying traffic and uncovering valuable user insights.


Why Google+ Will Beat Facebook

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