What's the Latest Development?
In a month or two, Google+ will launch its highly anticipated brand pages. Emerging Media Strategist Zeny Huang on why marketers are right to be excited and why Google+ brand pages will provide a better branded experience than Facebook: 1. better search opportunities, 2. more customization, 3. better analytics, 4. Google can learn from Facebook.
What's the Big Idea?
Converting brands to Google+ will be much easier if it solves advertisers’ biggest problems with Facebook–such as post-click engagement tracking, paid search inefficiencies and limited customization. Advertisers drive paid media to their Facebook Pages because they want to be where their audience is, but Facebook's failures in theres areas are a major flaw and huge disadvantage in qualifying traffic and uncovering valuable user insights.