Nouns that have changed to verbs, such as 'login', 'text', and 'unlike' have some grammarians in a fuss, but one lexicographer celebrates the changes as evidence of language's dynamism. "When done well, verbing delights our brains. Philip Davis, a professor at the School of English at the University of Liverpool, devised a study in 2006 that tested just what happens when people read sentences with verbed nouns in them—and not just any verbed nouns, nouns verbed by Shakespeare. ... So what did happen? The subjects understood—in a time measured in milliseconds—that something cool and new was happening."