What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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When Copyright Goes Too Far

September 25, 2010, 5:31 AM
"Al Johnson back in 1973 added a Scandinavian-style sod roof and goats grazing on it, to Al Johnson’s Swedish Restaurant in Wisconsin. This was a brilliant entrepreneurial decision: the goats were very popular–the slogan became 'Come for the goats–stay for the food.' So naturally, as success on the market leads to emulation, Tiger Mountain Markets, a restaurant in Georgia, decided to put goats on its roof too. Instead of this local Wisconsin restaurant being proud of its influence, or at least ignoring it and concentrating on providing a good service to its customers, its current owner Lars Johnson bought into the pernicious IP mentality and filed a lawsuit against the Georgia restaurant."
 

When Copyright Goes Too Far

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