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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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What Color Is Your Bra?

January 9, 2010, 6:20 AM
Female Facebook users are posting the color of their bras in order to raise breast cancer awareness. “Female Facebookers started catching on this week as a message made its rounds through the inboxes of the social media network. ‘We are playing a game for Breast Cancer Awareness,’ one form of the message read. ‘Write the color of your bra as your status -- just the color, nothing else!! Copy this and pass it on to all girls -- NO MEN!! This will be fun to see how it spreads.’ By Friday, all the colors of the Victoria's Secret rainbow were present in users' news feeds when they logged in. A spokeswoman for Facebook said it's not clear where or how the message started, calling it an example of a grass-roots movement beginning on the social networking site. ‘What is particularly unique about this grass-roots campaign is that it seems to have been started by a user or group of users, as opposed to an official entity, and spread virally throughout Facebook,’ Facebook's Malorie Lucich said. ‘It's an ideal example of how an individual voice can be magnified to create awareness for a good cause and ignite action among millions by using a site like Facebook.’ Breast cancer groups say they are happy that the disease, which affects more than 200,000 women in the United States a year, is getting attention.”

What Color Is Your Bra?

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