What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

We See You, Super PACs

August 23, 2012, 10:36 AM

Article written by guest writer Kecia Lynn

What's the Latest Development?

Just in time for election season comes the Super PAC App, which gives iPhone users a way to find out who they have to thank for a particular political ad happening within their earshot. The free app, conceived as part of a class at the MIT Media Lab, works by using audio recognition technology to identify, and then display, detailed data about the Super PAC responsible for the ad. Some of the information revealed by the app includes the amount of money spent and the "truthiness" of the claims being made.

What's the Big Idea?

Writer Adriana Lopez says, "To date over $300 million has already been contributed to nearly 800 Super PACs...[and] a majority of the money raised will be spent on television advertisements, specifically in swing states." The Super PAC App is funded by a grant from the John S. and James L. Knight Foundation, which is spearheading a larger initiative to improve transparency and increase Americans' knowledge about the political process. The app's designers hope to extend the app for use in other countries' elections as well.

Photo Credit: Shutterstock.com


We See You, Super PACs

Newsletter: Share: