Psychology has a bad habit of turning up unpleasant truths, and this is one of them. If you make doing the wrong thing easier than doing the right thing, then most people will just go with the immoral flow. ...Most people will say they wouldn't cheat or lie to get ahead, and they certainly wouldn't refuse to help a person in need. And that's sort of true...but only so long as our sense of guilt or shame gets activated. According to a recent study, if there's no pressure to do the right thing, then people probably won't.