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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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12,000+ Expert Videos

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Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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We Don't Get Twitter, But it Works!

June 14, 2011, 6:58 AM
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What's the Latest Development?

One of the top Google search terms for Twitter is: "I don't get Twitter." Indeed, Twitter shouldn't work, but it does. While it's often chided for its ability to assemble and syndicate irrelevant, irresponsible, and questionable activity, Twitter excels in aligning relevance with those who understand how to filter streams to their advantage. "And this is where things start to get interesting, as I don't believe we've seen Twitter's true impact on our digital and IRL culture," says Brian Solis.

What's the Big Idea?

Twitter may have a problem with awareness versus adoption (many people know of it but don't use it) but is an increasingly popular, and successful, marketing tool. Banner blindness is prevalent in social media. Ads on Facebook vie for your attention against news of your friends and interests. Meanwhile, "Twitter sells products that appear within your line of sight—the stream, your new attention dashboard." Furthermore, it has become "an infinite well of incredible insight and intelligence and for that, it is already an indispensable service to businesses, governments, educators, and anyone who is impacted by the words and impressions of others." 

 

We Don't Get Twitter, But i...

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