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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Wanted: Capitalist to Save the Environment

December 28, 2011, 11:00 AM

What's the Latest Development?

British lawyer Polly Higgins wants to outlaw environmental destruction (ecocide) by making the offense a crime against peace before the international criminal court, which would require amending the 1968 Rome Statute. If you think that sounds unlikely, consider the current approach: "Attempting to get 194 nations to agree targets to re-engineer their economies and cut consumption, and then keep their promises." To make her case to the public, it would help Higgins to recruit a powerful leader from the business world.

What's the Big Idea?

Business leaders have a history of catalyzing social change. Charles Grant, chairman of the East India Company, which once controlled over half of world trade, became an early advocate for the abolitionist movement. But which contemporary titan could take the reigns of environmental protection? Bill Gates, Warren Buffett and Richard Branson are the usual suspects. Others might include Nestlé chairman Peter Brabeck-Letmathe, who as advocated for water sustainability, and Paul Polman, who famously stopped reporting the company's quarterly earnings. 

Photo credit: shutterstock.com



Wanted: Capitalist to Save ...

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