What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Want to Make Healthy Food Choices? Try Making Healthy Friends.

July 9, 2014, 11:45 PM
Pizza_friends

What's the Latest?

When researchers analyzed thousands of table orders from an Oklahoma restaurant over the span of 19 weeks, they found that people tended to order like their friend regardless of health concerns presented by menus. "Diners at the same table tended to pick main dishes that were not exactly the same, but were from the same category — for example, if one diner ordered a mushroom burger, another might have ordered a bleu cheese burger." Brenna Ellison, an assistant professor at the University of Illinois at Urbana-Champaign's Department of Agricultural and Consumer Economics, said: "We want to be different from our friends a little bit, but not too different."

What's the Big Idea?

It's well known that most individuals want badly to fit into a larger social group and many are willing to sacrifice their identity--and in this case, their health--to do so. "In general, people didn't really like salads or vegetarian dishes, compared with the other food choices. But in the study, that changed if more than one person at a table ordered a salad: the more salads that were ordered, the more people liked them." The study has interesting implications for policy makers. Should they be encouraging people to eat better or to have healthier friends?

Read more at Scientific American

Photo credit: Shutterstock

 

Want to Make Healthy Food C...

Newsletter: Share: