What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Want Growth? Innovate

June 3, 2011, 7:00 AM

What's the Latest Development?

PricewaterhouseCoopers' survey of 1200 CEOs from around the world found that innovation joined increasing existing business as the leading means of potential expansion. They came ahead of other means such as moving into new markets, mergers and acquisitions, and joint ventures and other alliances.

What's the Big Idea?

The PwC study “Demystifying Innovation: take down the barriers to new growth,” urges business leaders to create a culture that is open to new approaches to innovation. Interestingly, the study found that a majority of entertainment and media CEOs (57%) expect their company's innovations will be co-developed with outside partners. And 41% of pharmaceuticals and life sciences CEOs expect the majority of their innovations will be developed in markets outside the country where they are based.


Want Growth? Innovate

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