What's the Latest Development?
To the millions of other things available for purchase from Amazon, you can now add original art: The company's new Amazon Art store, launching today (August 6), offers over 40,000 original and limited-edition pieces from more than 4,500 artists. The works, which are available through over 150 galleries and art dealers from the US and elsewhere, represent a wide range of genres and prices. For the frugal, photographs can be had for under US$200, but for those with more cash to spend, choices include Andy Warhol's "Sachiko" ($45,000) and Norman Rockwell's "Willie Gillis: Packages From Home" ($4.85 million).
What's the Big Idea?
To stock Amazon Art, the company is working closely with established galleries of all sizes. Holden Luntz of Miami's Holden Luntz Gallery says, "[We] realize that the models for dealing in contemporary arts have evolved in this digital age and ecommerce is a channel to reach more clientele." As with other Amazon stores, search tools are included to help potential customers filter works by subject, color, size, and other criteria.
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