What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Using QR Codes To Find Lost Objects

November 2, 2012, 5:05 PM

Article written by guest writer Kecia Lynn

What's the Latest Development?

FinderCodes, a company that "wants to reinvent lost and found for the digital age," sent its first major order of kits to Office Depot last week. A kit consists of 7-10 smart tags of different formats, which a user attaches to valuable items. Setting up an account on the FinderCodes Web site connects the items to the user. If an item is lost, the finder only has to scan the QR code in the smart tag for the system to text and e-mail the owner. It's then up to the owner and finder to contact each other to make the exchange. 

What's the Big Idea?

Co-founder John Valiton says that he got the idea when a partner's dog was lost after they moved to a new neighborhood. He says that much of FinderCodes is simple database management. "[We] thought, there’s gotta be a better way to do this. After you register with us, you can go back at any point in time to change your address, and to increase or lower the reward." The technology can also be used in other applications; Valiton cites cattle tracking as one: "You’d scan [the cow's ear tag]...and it takes you into the database management system. It’s sort of like QuickBooks for cows....Even as a consumer you can scan a steak and learn about the cow that [it] came from."

Photo Credit: Shutterstock.com


Using QR Codes To Find Lost...

Newsletter: Share: