"Far too many entrepreneurs focus too much on product development without thinking about building a brand. Obviously you need to have a great product or service, but don't forget that you need to build your brand. That gives you pricing power and generates more leads. For instance, in order to compete with the big management consulting firms, I knew we would have to be seen as thought leaders and have clients from different regions and sectors. I started off by publishing columns in publications like Forbes.com and appearing on CNBC and Bloomberg TV to gain credibility."