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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Third Party Links & the Future of Online Ads

November 15, 2011, 7:00 AM

What's the Latest Development?

In the ad industry, everyone wants to know the future of online advertising. Felix Salmon's advice is to move away from the idea of getting people to click on ads. Instead, he says, learn from sites which have generated huge loyalty online—such as Drudge, Reddit, Techmeme, or Fark, "or any number of other aggregators and curators with enormous followings."

What's the Big Idea?

Why do millions of people love these sites and visit them with astonishing regularity? Because they send them to fantastic third-party content, says Salmon. Creating an ad unit which is primarily links to great third-party sites gives people a reason to look at the ad and even click on it. "That click won’t take them to your site—but it’s still a great measure of engagement. And they will love you for sending them to great content."


Third Party Links & the Fut...

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