What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

The Wow Factor

April 10, 2010, 6:57 AM
Gail Collins of the New York Times will support boring politicians now that those leading the national conversation are "all wow and no substance". "In the middle of 2008, Hillary Clinton transformed herself from a perfectly-fine-but-slightly-boring presidential candidate to a really terrific campaigner. This all happened too late to help her candidacy. But some of us hoped that it might be the beginning of a new era. Women in politics had always had a reputation for being honest and steady and hard-working. Maybe some of the next generation would also have a wow factor. That is exactly what happened. Except the smart and steady women were not the ones who got the wow. The sensible candidates actually seemed to get more boring. Senator Kay Bailey Hutchison’s attempt to win the Republican gubernatorial nomination in Texas was one long yawn. You might have said it was the worst major campaign so far this year, if you had not seen the one where Martha Coakley tried to become the senator from Massachusetts."
 

The Wow Factor

Newsletter: Share: