"The welfare state was described by its intellectual architect, Lord Beveridge, as a structure built to protect the individual 'from the cradle to the grave.' This model came to dominate every West European country, with local traditions and local politics dictating the diversity of its application. By the 1960’s, all of democratic Europe was social democratic, a combination of free markets and mass social protection. This European model succeeded beyond anyone’s wildest dreams, and for decades was the envy of the world in a way that neither 'Wild West' American capitalism, nor Soviet and Maoist state socialism, ever could be. Social democracy seemed to deliver the best of both worlds, economic efficiency and social justice."