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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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The Death of "Dear"

January 10, 2011, 3:43 AM
Etiquette experts, knowing that salutations set the tone for correspondences, say that dropping a greeting and using only a name can seem cold. Using "hey" can seem too familiar. Lynn Gaertner-Johnston, who runs the Syntax Training business writing school in Seattle, says she tells clients they can forgo dear in email but must keep it in business letters. "We don't use dear because someone is dear to us," she says, "but because we understand the standards of business writing and recognize the standards of intelligent business people." The Emily Post Institute says it's OK in general to drop dear but advises using it in particularly formal email.
 

The Death of "Dear"

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