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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Sweet Salary

February 1, 2010, 5:43 AM
A new study has revealed that people who have recently consumed a sugary drink are more successful at negotiating a pay rise that those who do so on an empty stomach. “Researchers at the University of South Dakota asked 65 students to answer a series of questions in which they had to choose between getting a smaller sum of money ‘tomorrow’ or a larger sum in the future. The study participants responded to half the questions on an empty stomach and the other half after consuming a caffeine-free soda sweetened either with sugar or the artificial sweetener aspartame. Blood glucose levels were measured at the start of the experiment and after the volunteers drank the soda. ‘Within 10 minutes of drinking a sugary soda, participants' interest in a larger, future reward was higher,’ Xiao-Tian Wang, one of the psychological scientists who led the study, told AFP. ‘It's like when you eat: if your blood sugar's high, you can wait longer to eat,’ Wang said. ‘We did the study to see if the blood glucose level not only regulates eating behavior but also decision-making. In other words, can you wait longer to get a bigger reward when your blood glucose levels are higher?’”
 

Sweet Salary

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