What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more


January 6, 2010, 6:01 AM
Google’s rival to Apple’s iPhone hits the market to a fanfare of adulation and scepticism in equal measure – but can it live up to its “superphone” tagline? “On a day of hoopla at Google's headquarters in California, executives at the company called the Nexus One the first ‘superphone’, a device able to surf the web at high speeds and with many voice-activated features. They have set the price for an unlocked phone, able to run on any network, at $529, and said it was already available from its website to buyers from the US, the UK, Singapore and Hong Kong. ‘You will see it pushes the limits of what is possible on a mobile phone today,’ said Peter Chou, chief executive of HTC, which is manufacturing the phone for Google. Noise-cancellation technology, a 3.7in touch-screen and a 5-megapixel camera with flash set the Nexus One apart from Apple's iPhone, but Google executives concede that much depends on whether application developers create new applications (apps) for the phone in greater numbers.”


Newsletter: Share: