How many times have you heard the head of a company say it's successful because of its great people? You hear it in speeches and you read it in interviews, books, and other company propaganda. And it sounds great—gracious and humble and nice. It may even be true, but it is not the whole story. If you want to run a great company—a company they gives great customer service and delivers a great product and has happy employees and a good bottom line, you occasionally have to fire people. Who? The people who after exhaustive training and coaching and counseling cannot do the job.