What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Study: Music In Bars Encourages Women To Drink Faster

October 18, 2013, 8:01 PM

What's the Latest Development?

University of Portsmouth psychologists Lorenzo Stafford and Hannah Dodd gave young female university students glasses of a popular vodka-based drink and asked them to consume it while watching a documentary. The film was accompanied by either silence or a slow- or fast-tempo version of a dance music track. The participants were then timed to see how quickly they finished their drink. Those who listened to music -- regardless of its speed -- finished faster than those who didn't.

What's the Big Idea?

The study, published in this month's Experimental and Clinical Psychopharmacology, is yet more proof that the ambiance or atmosphere of a particular location affects alcohol consumption. Stafford and Dodd write that the music seemed to "curb some of the sedative effects of alcohol" and, because the alcohol didn't appear to give its normal mellowing results, drinkers "may have [been] led to a false appreciation of alcohol strength being lower than it actually was," and thus drank faster. Although the study was small and limited to women, the team believe the results would be the same for men.

Photo Credit: Shutterstock.com

Read it at Pacific Standard


Study: Music In Bars Encour...

Newsletter: Share: