What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Spotted It?

January 6, 2010, 5:55 AM
The G-Spot, a theoretical female erogenous zone, has been dismissed as “subjective” by scientists in London who carried out tests on identical twins between the ages to 23 and 83. “Lay down your sat-navs, the journey is over: the destination a mirage. Or is it? According to new research carried out by scientists at King's College, London, the mysterious G-spot, the sexual pleasure zone said to be possessed by some women but denied to others, like Atlantis, is a myth. It doesn't exist. Or does it? Tim Spector, professor of genetic epidemiology, who co-authored the research, is quoted in the Sunday Times as saying, ‘Women may argue that having a G-spot is due to diet or exercise but in fact it is virtually impossible to find real traits. This is by far the biggest study ever carried out and it shows fairly conclusively that the idea of the G-spot is subjective.’”

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