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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Spotify, 2010

December 25, 2009, 6:44 AM
“Signs of movement in music service Spotify’s aim to break America. After pushing back a hoped-for launch from Q3/Q4-2009 to Q1/Q2-2010, global business development head Faisal Galaria is now hiring for New York-based business development execs. Reasons for the delay actually aren’t totally clear. FT.com last month reported U.S. execs’ concerns about the ad-funded portion of Spotify’s freemium model. But that may not be the whole story. Asked about timescale on the fringes of this month’s Le Web conference, Spotify adviser Shakil Khan suggested something more mundane: “That’s the million dollar question. Pandora and Rhapsody already have good traction in the U.S. and Rdio is about to be launched, funded by Niklas Zennstrom and Janus Friis. Spotify has been struggling to get passed the free-vs-paid issue recently (in fact, its model is quite interesting - it seems it will be pay-for by default on every platform other than desktop, and is going for subscription relationships with mobile carriers and console operators).”

Spotify, 2010

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