What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Social Media Is Big In Brazil

February 5, 2013, 5:15 PM
Shutterstock_104063360

What's the Latest Development?

As of the end of 2012, Brazil is now the largest market for both Facebook and YouTube after the US, and is one of Twitter's top-5 active user groups, which influenced the microblogging company to launch operations in São Paulo because "[t]he size of the market made it important to have our own presence," said vice-president Shailesh Rao. Between September 2011 and September 2012, the average time spent by Brazilians on Facebook grew by 208 percent, and just as in the US and Europe, individuals have been propelled to international stardom via YouTube and other sites.

What's the Big Idea?

Brazil is ideal for social media because, according to Facebook vice president Alexandre Hohagen, "our culture...really makes people much more open to include and connect to friends...[I]t's common for someone to start talking to you in the elevator or in a restaurant just to start a conversation." YouTube executive Álvaro Paes de Barros cites increased curiosity about the country in anticipation of Rio de Janeiro's hosting of the upcoming World Cup and Olympics. Brazil is also benefiting from its openness: Although China is the world's leading emerging market, it blocks most popular social media sites.

Photo Credit: Shutterstock.com

Read it at The Wall Street Journal

 

Social Media Is Big In Brazil

Newsletter: Share: