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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Social Measurement for the Masses

May 17, 2011, 7:02 AM

What's the Latest Development?

The U.K.'s Sunday Times has launched its own ‘Social list’, which, rather than relying on follower numbers and ratios, claims to rank users according to the responses of their wider network. It's not having millions of followers that matters, but a million retweets or responses just might. The service scans Facebook, Twitter, Foursquare and LinkedIn to compile a composite score. 

What's the Big Idea?

E-Consultancy says that perhaps more important in terms of virality and sustainability, the service also provides you with sub-lists showing exactly how well you are doing compared to your immediate social circle. "And it’s this gamification that should encourage a wider audience to try the app out." Sunday Times’ online Editor Gordon Thomson said that the paper hoped that the Social List would come to rank alongside its popular rich list as a marker of influence.


Social Measurement for the ...

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