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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Smog Blog

January 10, 2010, 7:32 AM
The EPA will introduce new smog standards soon that will cost billions to business but be offset by gains in public health. “The Environmental Protection Agency has announced its proposal to toughen up the standards for smog-causingpollutants, which would replace the standards set during the Bush administration. The Obama administration’s proposal sets a primary standard for ground-level ozone of no more than 0.060 to 0.070 parts per million, to be phased in over two decades. The new standard won’t be cheap, but proponents say it will save money, and lives, in the long run. The EPA estimates that by 2020 the proposal will cost $19 billion to $90 billion to implement and will yield health benefits worth $13 billion to $100 billion. The proposal would result in 1,500 to 12,000 avoided premature deaths by 2020, though the precise number depends on what limit the agency adopts. Smog is linked to a wide variety of heart and respiratory diseases. Currently, a majority of the counties that are required to monitor ozone levels would not meet the new standard. If the 0.070 limit is adopted, 515 of the 675 counties that monitor ozone levels would be out of compliance.”
 

Smog Blog

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