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Technology & Innovation

Small Cars Are a Big Trend

Environmental friendliness is an added bonus for consumers looking to save money by purchasing cars with smaller engines. American car companies are looking to Europe, says Wired.

Environmental friendliness is an added bonus for consumers looking to save money by purchasing cars with smaller engines. American car companies are looking to Europe, says Wired. “‘People used to think that small meant you were sacrificing something,’ says Ford’s Sheryl Connelly, who has the cool title of global trends and futuring manager. ‘Vast improvements in technology have shifted that paradigm. In a lot of ways, small has become chic.’…Beyond providing consumers with the performance they expect — and the numbers Ford needs to meet tightening fuel economy regulations — Ford says the engines are more cost-effective.”


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