What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Sleep Well?

March 14, 2010, 7:04 AM
The National Sleep Foundation finds that our busy American culture homogenizes sleeping tendencies across cultures, resulting in all ethnicities sacrificing some of their Z's. "The National Sleep Foundation, a Washington, D.C.-based nonprofit that promotes sleep health, released its annual "Sleep in America" poll this month and for the first time examined how ethnic groups differ in their sleep habits. The poll of some 1,000 Americans ages 25 to 60, who were asked to identify as white, black, Hispanic or Asian, was meant to examine how cultural differences push the physiological boundaries of how much sleep we need. NSF Board Chairman Thomas Balkin cited one overarching similarity among the ethnic groups: A fifth to a quarter of the respondents across the board said they missed work or family functions, or went without sex, because they were too sleepy. 'This reflects the power and influence of the larger U.S. culture,' said Balkin, chief of the department of behavioral biology at Walter Reed Army Institute of Research. 'Regardless of ethnic backgrounds, we're not getting enough sleep.' Despite that common experience, some differences emerged from the survey."

Sleep Well?

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