What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Shakespeare’s CPU

December 26, 2009, 7:11 AM
“What's the difference between Shakespeare and Dan Brown? According to a study in the New Journal of Physics, part of the difference lies in the number and frequency of the words they use. By analyzing the works of Herman Melville, Thomas Hardy, and D. H. Lawrence, researchers argued, according to the BBC, that ‘counting the number of unique words as a particular author's works get longer and longer’ can be used to construct a ‘unique word’ curve which functions as a ‘linguistic fingerprint.’ Really? While some folks call it a breakthrough, others are skeptical. Even if this is true, they ask, what's the purpose of a complicated equation to confirm what humans already knew?”

Shakespeare’s CPU

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