Scoot Over, MTV: YouTube Is Launching A Music Awards Show | IdeaFeed | Big Think
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Scoot Over, MTV: YouTube Is Launching A Music Awards Show

October 1, 2013, 5:30 PM
Shutterstock_33825631

What's the Latest Development?

YouTube, home of billions of hours' worth of video of all kinds, has announced that it will host its first-ever music awards show on November 3 at Pier 36 in New York City. Expected performers include established artists such as Eminem and Lady Gaga as well as those who have gained fame primarily through the video platform, including violinist Lindsey Stirling and comedy group Cdza. Nominees will compete in six categories, and winners will be chosen by popular vote, which means "fans from South Korea or Brazil or anywhere else could choose the victors if they vote in large enough numbers."

What's the Big Idea?

The show is unlikely to supplant other "traditional" music awards ceremonies, but its existence offers just one more example of how the Internet continues to transform media. Nominees will be judged not on physical record sales but on data such as "most views" and "most spinoffs." In addition to the main event -- which, naturally, will be live-streamed on YouTube -- smaller events will take place in select cities, including Moscow and London.

Photo Credit: Shutterstock.com

Read it at The New York Times

 

Scoot Over, MTV: YouTube Is...

Newsletter: Share:
What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Scoot Over, MTV: YouTube Is Launching A Music Awards Show

October 1, 2013, 5:30 PM
Shutterstock_33825631

What's the Latest Development?

YouTube, home of billions of hours' worth of video of all kinds, has announced that it will host its first-ever music awards show on November 3 at Pier 36 in New York City. Expected performers include established artists such as Eminem and Lady Gaga as well as those who have gained fame primarily through the video platform, including violinist Lindsey Stirling and comedy group Cdza. Nominees will compete in six categories, and winners will be chosen by popular vote, which means "fans from South Korea or Brazil or anywhere else could choose the victors if they vote in large enough numbers."

What's the Big Idea?

The show is unlikely to supplant other "traditional" music awards ceremonies, but its existence offers just one more example of how the Internet continues to transform media. Nominees will be judged not on physical record sales but on data such as "most views" and "most spinoffs." In addition to the main event -- which, naturally, will be live-streamed on YouTube -- smaller events will take place in select cities, including Moscow and London.

Photo Credit: Shutterstock.com

Read it at The New York Times

 

Scoot Over, MTV: YouTube Is...

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