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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Saving Proust's Overcoat

September 2, 2010, 5:46 AM
A new book tells the story of how a Parisian perfume magnate persuaded Proust's family not to destroy his effects, among which were his manuscripts and famous overcoat. "Proust’s Overcoat [a new book on Proust by Italian author Stephanie LaCava] tells the story of Jacques Guérin, a Parisian perfume magnate, who was obsessed with the works of Marcel Proust. In 1929, through a chance connection, he met Proust's family, only to discover that they intended to destroy the author's notebooks, letters, and manuscripts. Guérin ingratiated himself with Proust's heirs, and through bribery and kindness, amassed a collection of Proust's belongings and manuscripts, saving it from destruction. I recently exchanged e-mails with Lorenza Foschini, an Italian journalist, about her book."
 

Saving Proust's Overcoat

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