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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Santa Barbara Oil Spill

June 6, 2010, 6:17 AM
Rob Reynolds recalls the Santa Barbara oil spill of 1969, how business leaders were more coarse at that time, and how reaction to the spill fed a fledgling American environmental movement. "Along with growing evidence of ecological destruction and species extinction, the spill, says Santa Barbara University life sciences professor Josh Schimel, was a tipping point. 'It was a little bit like throwing mud on the Mona Lisa,' he said. 'It was a big kick in the head that really got people to wake up.'" By the following year, the first Earth Day was observed by hundreds of thousands of Americans, and politicians, including Richard Nixon, the then president, took note of the movement's growing power."

Santa Barbara Oil Spill

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