What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Russian "Anti-Cafe" Sells Time Instead of Coffee

May 13, 2013, 7:51 PM
Clock_coffee

What's the Latest Development?

Instead of another coffee, maybe you'd rather get a little extra time from your local coffee house. That's the idea behind the Clockface Cafe, a budding series of coffee joints in one of Moscow's fancier neighborhoods near the Kremlin. "It may seem paradoxical, but the idea is for this to make you forget time even as the tab here is contingent on how much of it you spend in the café. Every minute costs two rubles, which means an hour costs 120 rubles ($3.80). ... For their money [patrons] get coffee, tea, toast, biscuits, and as much as they want."

What's the Big Idea? 

No matter how much time patrons spend in the cafe, there is a strict ceiling on how much they will be charged. Nobody can rack up a bill greater than 480 rubles ($15.25). "The idea has really caught on and there are now many imitatorsso-called 'anti-cafés' that also charge by the minute and hour." The founder of the cafe, Ivan Mitin, began the venture by inviting friends and family to an attic cafe where a empty suitcase was left out for donations. Now, guests sit themselves on couches and armchairs, in and among Singer sewing machines, beneath shelves of Jack London books. The result is part artsy café, part chill out lounge, and part grandma’s living room.

Photo credit: Shutterstock.com

Read it at World Crunch


 

Russian "Anti-Cafe" Sells T...

Newsletter: Share: