"Maybe it's time waterbeds made a comeback." The Atlantic wonders why the bed that once boasted a better sex life and (eventually) a good night's sleep became so unpopular so fast. "They were The Bed of the Sexual Revolution. Hugh Hefner reportedly had a huge one covered in Tasmanian possum hair. Yes, possum. Companies used that sex appeal to their advantage with slogans like, 'Two things are better on a waterbed. One of them is sleep.' and 'She'll admire you for your car, she'll respect you for your position, but she'll love you for your waterbed.' It worked. ... By 1986, they had 20 percent of the bed market. Everyone wanted one. And then, as suddenly as they'd become cool, they became lame. Super lame. Like, mustache and shoulder pad lame."