The Chronicle of Higher Education recalls George Orwell's advice on writing in order to explain why American academic writing is so unfortunately esoteric and—poorly written. "By writing prose that is nearly unintelligible not just to the general public, but also to graduate students and fellow academics in your discipline, you are not doing the work of advancing knowledge. And, honestly, you don't really sound smart. I understand that there are ideas that are so difficult that their expression must be complex and dense. But I can tell you, after years of rejecting manuscripts submitted to university presses, most people's ideas aren't that brilliant."