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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Presidential Vice

March 2, 2010, 5:51 AM
Attention has been drawn once again to President Barack Obama’s struggle to stop smoking, more than a year after the habit threatened to blight his clean-living campaign image. The news emerged following a complete physical examination of the president by his doctor. “During Monday's press briefing, Robert Gibbs told reporters, President Obama continues to chew nicotine gum. Gibbs says the President has quit smoking but ‘like anyone he falls off the wagon.’ Gibbs also told reporters the President ‘works hard at it and continues to struggle with it.’ After President Obama’s Sunday physical, his doctor recommended he should continue to stop smoking. Gibbs was asked when and where the President sneaks his cigarettes. Gibbs replied he is not with the President 24 hours of the day. The President has admitted in the past that during the campaign he was smoking up to 5-6 cigarettes per day but Gibbs said he isn't aware the President is up to that level currently.”

Presidential Vice

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