New research once again shows that the poor are not only more generous than those wealthier and they are also more charitable, trusting and helpful. But why? "Members of each group will identify with other members of the group to which they belong. Their issues will resonate more deeply. The rich will find it easier to give to the cultural institutions they and their friends patronize as well as the colleges and universities they attended. The poor will give to the neighbors suffering from the same problems they are struggling with or to the causes closer to home."